Tuesday, January 14, 2020

Marketing Communication Strategies Essay

This week’s discussion focuses on integrated marketing communications. Companies use various promotional tools in order to design successful integrated marketing communication strategies. Please respond to all of the following prompts in the class discussion section of your online course: Explain how the promotional tools used by an airline would differ if the target audience were (a) consumers who travel for pleasure, or (b) corporate travel departments that select the airlines to be used by company employees. Instructions: The minimum expectation for class discussions is to respond directly to each part of the discussion prompt and to respond to at least two other posts, either by a student or instructor, by the end of the week: 1. Submit one main post responding directly to each part of the discussion prompt. This should be a substantive response to the topic(s) in your own words, referencing what you have discovered in your required reading and other learning activities. 2. Reply to at least two posts. Responses can be made to students or to your instructor. 3. Responses to other individuals’ posts should: Expand on their ideas Discuss the differences between your thoughts and theirs Explain why you agree or disagree To post your main response to this topic, click the blue Respond button below. To respond to a classmate or your instructor, click the blue Respond button below his/her post. Respond This section lists options that can be used to view responses. Collapse All Print View Show Options Responses Responses are listed below in the following order: response, author and the date and time the response is posted. Sort by Read/Unread Sort by Response Sorted Ascending, click to sort descending Sort by Author Sort by Date/Time* Collapse Mark as Unread Week Nine Instructor operation 3/9/2014 12:31:43 AM Hello Everyone, Welcome to week nine of class. Hold on – Not much longer now! We are almost there, after this week will only have three weeks left. Congratulations on making it this far in the course, you have done an exceptional job thus far. I look forward to the next few weeks of class, which will of course go by way to fast for me. I like that most everyone is taking me up on my offer to make up missing work or make corrections on work and resubmitting the assignments. Keep all of the work coming my way and keep focusing on your goals. This week we will work on integrated marketing communications. This is where companies use various promotional tools in order to design successful integrated marketing communication strategies. It will be another fun week and I look forward to hearing your ideas on this subject. If you have any questions, issues, complaints or need any help please let me know.

Monday, January 6, 2020

The Maritime Tanker Industry - 1200 Words

1.0 EXECUTIVE SUMMARY This report provided a research and analysis using the analytical tools to present the potential venture in the maritime tanker industry. Methods of analysis consist in this report is the PESTLE Analysis, which can be separated into Politic, Economic, Social, Technology, Legal and Environment. Besides, another analysis used is the Strength, Weakness, Opportunities, and Threat (SWOT). The company that included in this analysis is DHT Holding Inc. All the source can be found in the references. Outcome of data analysed show that the tanker business is increasing in product moved per tons, however it suffer from the low earning staring in January 2016. This dilemma may arise from the inexpensive rates of oil in the global market. Notwithstanding, there are some pros for this issue where the crude tanker companies able to reduce their operation cost, especially bunkering cost. The report finds the prospect of the tanker companies currently are not positive. The major flaw in this business necessitate advance investigation and remedial action by the authority of every nation. The recommendation discussed consist of: 1. Strengthen the relationship between petroleum exporting countries. 2. Applied a new rules and regulations which set a quota for oil transactions. 3. Decisive action taken to the nation that stockpile oil to monopolize its price. 2.0 INTRODUCTION The purpose of this report is to research and analysis the maritime industry,Show MoreRelatedLm of Finance1012 Words   |  5 Pages1.0 INTRODUCTION The misc shipping line is a large company. Company is preferred provider maritime transportation and logistics services. It made in 1968 to become integrated maritime, offshore floating solution, heavy engineering and logistics service provider. This made misc become a subsidiary of PETRONAS in 1988, a move that produced synergistic benefits especially in the field of oil and gas transportation. Misc also is the world leading LNG owner operator with over two decades of proven experienceRead MoreThe Canyon Tragedy Annexed : An Effective Way Globally And Has Benefited The World1700 Words   |  7 Pagesresult in sever dispute economically and politically. Furthermore, oil spills have exceeded an average (700) tons over a year. As a matter of fact, there is always major risks from an oil spill. In the past, the entire world has witnessed an oil tankers accidents that resulted in very large oil spills that have grabbed general attention and an attempt to search for methods and solutions in order to decrease the risk pertain to such horrible events. In general, large oil spill accidents are connectedRead MoreAn Effective Way Globally And Has Benefited The World1714 Words   |  7 Pagesthat result in sever dispute economically and politically. Furthermore, oil spills have exceeded an average 700 tons over a year. As a matter of fact, there is always major risk from an oil spill. In the past, the entire world has witnessed an oil tankers accidents that resulted in very large oil spills that have grabbed general attention and an attempt to search for methods and solutions in order to decrease the risk pertain to such horrible events. In general, large oil spill accidents are connectedRead MoreThe Protection Of Marine Pollution2100 Words   |  9 PagesOver the years, industries change in accordance with new regulations that come about after major events. In the maritime industry, this statement is also true. Before conventions like International Convention for the Prevention of Marine Pollution from Ships, ship crews would discard plastics and other trash products that would otherwise be illegal. The industry did not regard the environment as they do now because their focus was on cargo and other aspects of their job. With laws like The Oil PollutionRead MoreA Brief Note On Maritime Logistics Of Petroleum Products1460 Words   |  6 Pagesthe process of mari time logistics of petroleum products, as they derive from world trade flows. Currently the main factors that affect the supply chain industry and sea transportation of these products are the major external effects of the economic factors of each country involved in the process, climate technology and geopolitics. However, businesses, government and society are also big influencers of the petroleum product chain. First we briefly introduce the crude oil industry from which petroleumRead MoreCanadian Waters Are Safe For Maritime Transportation945 Words   |  4 Pagessupply of natural resources which need to be exported around the globe by ship is a commitment given by the Government of Canada(GoC). Federal Government has taken concrete measures to convince Canadian public that the Canadian Waters are safe for maritime transportation. Following excerpts from various web sources explained government’s position on the issue. Canada’s oil sands are a major resource within Canada’s energy sector, accounting for 97 percent of Canada’s total oil reserves. Natural ResourcesRead MoreThe Three Phases Approach729 Words   |  3 PagesTechnique ii) Opportunities, Threats and Uncertainty Analysis. The methodology was carried out in 3 phases. Phase 1 features the study of current trade patterns by conducting a literature review in Chapter 2. Phase 2 features interview sessions with industry professionals as part of the Delphi Technique. The final stage, Phase 3, is the analysis of the interview results to determine the future outlook of Intra-Asia trade. The focus of the analysis is to identify possible opportunities, threats and uncertaintiesRead MoreAre Those Gases Dangerous?1541 Words   |  7 Pagesof Mexico, many seamen failed to make a profit for several years as there were no safe fish to consume and those are only a few of the countless people that were distressed in the spill of 1989. An entire industry was affected by the oil disaster caused by the Exxon Valdez and many more industries felt the influence of the oil spill. Once again, it must be mentioned that Exxon said they’d financially help those who were directly affected by the spill, meaning those with p hysical damages. NonethelessRead MoreEssay On Safety Training Center910 Words   |  4 Pages Thank you for taking the time on being interested in this plan. The goal is to open a new Maritime Training Center in Las Vegas, Nevada and become an established Safety Training Center in the maritime industry to various commercial enterprises and most importantly Military Sealift Command, the largest operator of civilian manned logistic support vessels for the U.S. Navy. Before we get into want everyone wants to know, let me start off with a bit about my background and myself. Im Captain EdwardRead MoreOverview of Ship Vetting1864 Words   |  7 Pagesinitiated this program, and has been extremely successful in evaluating vessels for safety and risk reduction. SIRE encompasses a large database containing current information of various vessels. SIREs key role is to ensure tanker industry responsiveness on the significance of tanker quality and ship safety standards. Since its inception in 1993, SIRE has received a significant approval by the various bodies involved in cargo conveyance (Paik Thayamballi, 2007). SIRE incorporated diverse marine vessels

Friday, December 20, 2019

Intellectual Goodness in The Way of Reasons by Aristotle...

Intellectual Goodness in The Way of Reasons by Aristotle In the reading â€Å"The Way of Reason† Aristotle tries to define the good that is within mankind. He moves through a variety of exercises that narrow down and simplify the ideas that man is inherently good and that his tendency for it is deliberate and pre-destined. He looks at different activities, then breaks them down and finds the part that leads toward the final happiness. He feels that if man is truly good within his soul that he will be happy. Not necessarily happy as joyful, but, more like content or satisfied. He spends a large amount of time examining different virtues and behaviors and then determines what the outcomes of these activities are. Some examples are†¦show more content†¦And so he gains happiness knowing that he did the right thing without resorting to being foolhardy and selfish. Another example that Aristotle uses is physical pleasures. While these may make one happy, one needs temperance to draw the line between doing something for a greater good or doing it because it feels good. He creates a break between â€Å"a) pleasures of the soul and b) pleasures of the body.† (Gill, pg 359). Aristotle want to define that while people may derive pleasure from the senses, they need a temperance to prevent them from breaking away from the mean of pleasurable experiences and creating a desire that tries to draw them away. By enjoying the smell of a rose or incense at just the right degree instead of forsaking other things just for that physical pleasure. If a person makes every effort to recreate or prolong a physical sensation, then it becomes wrong. It pulls one away from being temperate and pulls away from attaining the right balance. Just as there is a balance for Aristotle of emotions like fear and rashness, there is a balance between enjoying somethi ng and being driven by the results of the experience. One thing that Aristotle does is refuse these feelings and behaviors from animals. He says that they are too low to truly identify and enjoy these feelings. â€Å"And if we extend our observation to the lower animals, we note that they, too, find nothing intrinsically pleasant in these sensations. A hunting dogShow MoreRelatedAristotle s Ethics Of Happiness1282 Words   |  6 Pagesethics of happiness and how happiness and reason relate to one another from Nicomachean Ethics will be discussed. For one to understand Aristotle’s point of view, one must first understand the meaning of good and happiness. If an individual is asked to explain what is good, they may simply begin to list out items that are good. Aristotle explained that a person can easily compose a list of good things like, it is good to have friends or to be healthy. What Aristotle meant by what is good is the searchRead MoreGreek Philosophies Impact On The Early Development Of Christian Thought1348 Words   |  6 Pagesevaluated. Theologists like Augustine and Thomas Aquinas both discovered the use of Aristotle in the formation of the Christian mind. Aristotle, a Greek philosopher, believed that all humans had a purpose and that the purpose was for the greater good. However, the good life or the blessed life for Aquinas and Augustine was heaven. For Greek thinkers like Aristotle or even Plato, human actions derived from reason, rationality, and intellect. Christian thinkers like Augustine saw philosophical reflectionRead MoreDavid Hume s Views On Morality972 Words   |  4 PagesHume focused on the question does our morality come from our rational nature or our sentiment nature? According to Hume, the judgments and recommendations of morality arise not from reason, but from moral sense. Hume argued that virtue is always accompanied by a feeling of pleasure, and vice by a feeling of pain. Therefore, we praise an instance of virtuous action precisely because it stimulates in us a pleasing feeling, and we avoid committing a vicious action because we anticipate that doing soRead MorePhilosophical Analysis of Aristotle883 Words   |  4 Pa ges Philosophical analysis of Aristotle Many theorists consider Aristotle to be the first person to use the term â€Å"ethics† in naming the field of study that had already been subject to develop by his predecessors Socrates and Plato. Philosophical ethics attempts in offering the rational response to the questions regarding how the human beings live. Aristotle used to be regarding politics and ethics as two related but very separate field of study because ethicsRead MorePlato And Aristotle s Theories Of Utilitarianism And Kantian Ethics1408 Words   |  6 PagesThe ancient theories of Plato and Aristotle differ greatly from the contemporary theories of Utilitarianism and Kantian ethics. Plato and Aristotle focused on the importance of virtue in an individual’s life. Plato believed that purity of the soul was the most important thing in life and can be achieved by mastering the four virtues: justice, wisdom, courage, and moderation. Aristotle believed that the goal of human life was to achieve happiness, wh ich is made possible by the cultivation of a justRead MorePlato vs. Aristotle: Virtue1656 Words   |  7 PagesPlato and Aristotle, arguably two of the most influential Greek philosophers, discussed their differing views on virtue extensively throughout many of their works. Although they agree that virtue is a desirable characteristic that will lead to happiness, the ultimate good, there exists between the two philosophies salient differences. While Plato believes only philosophers are capable of true, inherent virtue, Aristotle believes all men can be virtuous with practice and dedication. GREAT. WAY TO GETRead MoreTo What Extent Do Modern Versions of Virtue Ethics Address the Weaknesses of Aristotle’s Teachings on Virtue?1047 Words   |  5 Pagesa good life e.g. courage and honesty. Aristotle explains for a person to adopt these qualities into their own lives is to maximise their potential to achieve a happy life and he goes on to explain Eudaimonia as being a quality of this happiness. However Aristotle then explains that a person should not act virtuously just to achieve a particular end because he believes this to be a subordinate aim. A person that acts in a way to achieve goodness Aristotle explains is a superior aim and it is theseRead MorePlato s A Good Life1393 Words   |  6 Pagestalk about Plato’s student who ironically is Aristotle. The year Aristotle was born was in 384 B.C, when he turned eighteen years of age, he made the decision to leave and go learn with Plato at an academy. Aristotle claims that eudemonia, which means happiness, is the final end of all human action. It is the highest level of happiness and getting exactly what you desire. He then goes into detail about two different kinds of virtue: one being intellectual and moral. Considering Plato’s response toRead More Aristotle and the Doctrine of the Mean Essay1436 Words   |  6 PagesAristotle and the Doctrine of the Mean Aristotle seeks flourishing happiness in life. He believes that this can be achieved for each individual through the embracement of virtues. Aristotle believes that virtues are the mean of two vices. This is the basis of the Aristotelian â€Å"Doctrine of the Mean†. This paper will explore the basis of the Doctrine of the Mean, its connections to Eudaimonia, and its success or lack thereof. Eudaimonia is a Greek word whose meaningRead MoreAristotle on Happiness and Virtue Essay1749 Words   |  7 Pagessociety?’(Bessant, 2009). Similar questions were greatly discussed in the history by our ancestors in their philosophical discussions. The most ancient and long-lasting literature on moral principles and ethics were described by Greek philosopher Aristotle. He had an excellent command on various subjects ranging from sciences to mathematics and philosophy. He was also a student of a famous philosopher. His most important study on ethics, personal morality and virtues is ‘The Nicomachean Ethics’, which

Thursday, December 12, 2019

The Matrix Organization Essay Sample free essay sample

Matrix Organization Defined There are three ways an organisation can be officially structured: a ) by map ; B ) by product/market ; and c ) matrix signifier. Matrix signifier combines functional and merchandise sections in a double authorization system. In matrix signifier. there are two types of design that exist at the same clip. Permanent functional sections have authorization for the public presentation and professional criterions of their units. while undertaking squads are created as needed to transport out specific plans ( Stoner and Wankel. 1987 ) . We will write a custom essay sample on The Matrix Organization Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In this type of organisational construction. each worker is assigned to two foremans in two different hierarchies. In the â€Å"functional† hierarchy. it is assured that each type of expert in the organisation is well-trained. and measured by a foreman who is super-expert in the same field. The other hierarchy is â€Å"executive† and it tries to finish undertakings utilizing the experts. ( hypertext transfer protocol: //en. wikipedia. org ) Advantages and Disadvantages Harmonizing to Stoner and Wankel ( 1987 ) . the following are the advantages of matrix organisation: gives flexibleness to organisation ; stimulates interdisciplinary cooperation ; involves and challenges people ; develops employee accomplishments ; frees top direction for planning ; motivates people to place with end merchandise ; and allows experts to be moved to important countries as needed. The disadvantages that Stoner and Wankel ( 1987 ) identified are: hazards making a feeling of lawlessness ; encourages power battles ; may take to more treatment than action ; requires high interpersonal accomplishments ; is dearly-won to implement ; hazards duplicate of attempt by project squads ; and affects morale when forces are rearranged. Mentions: Stoner. J. and Wankel. C. 1987. Management. 3rderectile dysfunction. Prentice-Hall International. Inc. hypertext transfer protocol: //en. wikipedia. org/wiki/Organization. Viewed on June 18. 2006